2020 Kia Soul Buyer's Guide: LX vs S vs GT-Line & Fair Prices
- Best value: S trim ($14,500-$16,500) with upgraded features
- All-new third generation with improved interior quality
- 2.0L naturally aspirated engine is most reliable option
- GT-Line adds sporty styling without performance penalty
- Watch for: CVT transmission hesitation, infotainment lag
Fair Price Range
$13K-$20K
StableReliability Score
4.2/5
UpFuel Economy
30 MPG
StableOwnership Cost/Year
$5,200
DownWhy the 2020 Soul is Kia's Best-Kept Secret
The 2020 Kia Soul arrived as an all-new third generation, and it addressed nearly every criticism of previous models. The boxy design remained iconic, but the interior quality, driving dynamics, and feature content jumped significantly. Now entering its fifth year on the market, the 2020 Soul offers tremendous value.
We analyzed 700+ listings nationwide to determine fair pricing and identify the best trim for different buyers. The Soul occupies a unique space—larger than subcompact crossovers like the Hyundai Venue, more practical than sedans, and more affordable than compact SUVs. Its quirky personality appeals to buyers who want something different.
Warranty Transfer Opportunity
Many 2020 Souls still have transferable powertrain warranty coverage. Kia's 10-year/100,000-mile warranty follows the vehicle, not the owner, potentially saving thousands in peace of mind. Verify warranty status before purchase.
Trim Analysis: Finding Your Perfect Soul
| Feature | LX | S | GT-Line | X-Line |
|---|---|---|---|---|
| Price Range | $12-15K | $14-17K | $16-19K | $18-22K |
| Engine | 2.0L 4-cyl | 2.0L 4-cyl | 2.0L 4-cyl | 1.6L Turbo |
| Horsepower | 147 hp | 147 hp | 147 hp | 201 hp |
| Fuel Economy | 31 MPG | 30 MPG | 29 MPG | 29 MPG |
| Apple CarPlay | ✓ | ✓ | ✓ | ✓ |
| Sunroof | ✗ | ✓ | ✓ | ✓ |
| Leather Seats | ✗ | ✗ | ✗ | ✓ |
| Harman Kardon Audio | ✗ | ✗ | Optional | ✓ |
| Best For | Budget | Value | Style | Performance |
The S trim emerges as the value champion. For $2,000-$2,500 more than the LX, you get a sunroof, upgraded audio, and additional comfort features that make daily driving more pleasant. The GT-Line adds aggressive styling and sport suspension without the complexity of the turbo engine.
Current Market Pricing
Reliability Overview
The 2020 Soul benefits from Kia's dramatic quality improvements. The 2.0L Smartstream engine is efficient and reliable. The CVT can feel hesitant at low speeds but rarely fails outright. Electronics are modern and well- integrated. Overall, this is one of the more reliable affordable options.
Smart Buy for Value Seekers
Pros
- Unique styling stands out from bland competition
- Excellent cargo space for its footprint
- Strong remaining warranty coverage
- S trim offers exceptional value
- Fuel-efficient and practical daily driver
Cons
- CVT can feel sluggish during acceleration
- Road noise higher than segment leaders
- Turbo models expensive for the class
- Resale value trails Honda and Toyota
Recommendation
The 2020 Kia Soul S trim offers the best balance of features, price, and practicality. Look for examples with 50,000-65,000 miles priced between $14,500-$16,500. Verify warranty transfer and test the CVT thoroughly. The Soul won't excite driving enthusiasts, but it's a practical, affordable, and genuinely different choice.